Your brand is what people say about you when your not in the room. Your brand is your reputation. Branding is simple. It doesn’t happen overnight or in a few months. Branding takes time. Your brand is defined by your customers overall perception of your business.
Ron Wayne sold his 10 percent stake in Apple for $800 just days after he helped found it. It’s now worth $22 billion.
The Ohio native arrived in New York in the early 90s and his goal was to photograph the key players on the American hip hop scene: “My goal was to photograph all of the up-and-coming rap superstars of the time. No one had ever done it before”, he explains about his artistic approach.
20 years later, Jonathan Mannion has met and photographed artists who are icons of their generation, those who have left a mark on the history of the most important musical trend since Rock & Roll.