14 of the Best Books on Marketing 2024

In a world where attention is the new currency and brands fight tooth and nail for every second of our time, mastering the art of marketing has never been more crucial. As we get ready for 2025, the landscape is evolving faster than ever, with innovative strategies and fresh insights emerging daily. Whether you’re a seasoned marketer or just starting out, the right book can be your ultimate game-changer. Get ready to dive into the must-read marketing books of 2024 that will not only sharpen your skills but also inspire your creative journey. Buckle up; your next marketing breakthrough is just a page away!

1. This Is Marketing by Seth Godin

2. Influence: The Psychology of Persuasion by Robert Cialdini

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3. Ogilvy on Advertising by David Ogilvy

4. Positioning by Al Ries & Jack Trout

5. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

6. Hooked: How to Build Habit-Forming Products by Nir Eyal

7. Building a StoryBrand by Donald Miller

8. Hacking Growth by Sean Ellis and Morgan Brown

9. The 1-Page Marketing Plan by Allan Dib

10. Breakthrough Advertising by Eugene M. Schwartz

11. Epic Content Marketing by Joe Pulizzi

12. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

13. Shoe Dog by Phil Knight

14. Contagious by Jonah Berger