Supreme x Oreo cookie teamed up to drop a 3 pack of Cookies for $8. They are reselling for over $2000 on eBayRead More
4 Types of Entrepreneurship:Read More
– The U.S. video game industry generated a record $43.4 billion in revenue in 2018, up 18 percent from 2017, according to new data released today by the Entertainment Software Association (ESA) and The NPD Group.
“2018 was another record setting year for the U.S. video game industry as consumer spending jumped 18 percent to over $43 billion. Whether it was playing on the go on a mobile device or at home on a PC or console, consumers of all ages and interests found compelling content that delighted in 2018,” said Mat Piscatella, video games industry analyst, The NPD Group. “Console, PC, and mobile platforms all saw significant growth, while developing portions of the market like subscription and streaming services gave us a peek into a future full of possibilities for the industry and gamers.”
Both hardware revenue, which includes peripherals, and software revenue across all platforms (console, PC, portable, and mobile), from physical and digital sales, including in-game purchases and subscriptions, experienced record growth in 2018.
|U.S. Video Game Industry Revenue||2018||2017||Growth Percentage|
|Hardware, including peripherals||$7.5 billion||$6.5 billion||15%|
|Software, including in-game purchases and subscriptions||$35.8 billion||$30.4 billion||18%|
|Total:||$43.4 billion||$36.9 billion||18%|
Source: The NPD Group, Sensor Tower
There are 150 million Americans who play video games, making the U.S. video game industry one of the nation’s fastest growing economic sectors. The industry provides more than 220,000 jobs in communities across all 50 states, and more than 500 colleges and universities across 46 states offer programs or degrees related to video games.
Mobile spend data, which includes paid downloads and in-game purchases for mobile and tablet devices through Apple’s App Store and Google Play, was collected from Sensor Tower.
Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sale are tracked via affiliate links from one website to another.Read More
What does it mean to scale a business?
‘Scale‘ is increasingly being used as shorthand for ‘scale up’ (“to grow or expand in a proportional and usually profitable way”) and as a noun that means “proportional growth especially of production or profit” and/or “a large market position.”
Here are 5 steps to Scaling a business in 2018:
- Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth
- Find the Money. Invest. Scaling a business doesn’t come free
- Secure the Sales.
- Invest in Technology.
- Find Staff or Strategically Outsource.
Jimmy Iovine and Dr. Dre may have built a $3.2 billion empire on a product that cost less than $20 bucks to create.
The New York Times reports that Dr. Dre’s Beats by Dre headphones are inexpensive to make, with headphone designers estimating “the cost of making a fancy headset is as low as $14.” A pair of Beats by Dre can cost upwards of $450.
While Beats by Dre may be made for cheap and have questionable sound quality, the brand is a marketing juggernaut. Beats by Dre owns an 27% of a headphone industry that reported $1.8 billion in sales last year.
Kobe Bryant speaks about his upcoming Showtime documentary “Kobe Bryant’s Muse.” Bryant also discusses his plans beyond basketball and the process of building “Kobe Inc.”
Beyonce fifth album was released early Friday morning exclusively on iTunes. Apple said Monday that it sold 617,213 in its U.S. iTunes Store. It sold 828,773 internationally. No promotion. No Marketing
The album is being sold by iTunes exclusively for a week at $15.99. It will be sold in retailers and others websites this week.
“Beyonce” broke the first-week digital sales record for an album in the United States. It also marks the singer’s best first-week numbers.
The album will debut at No. 1 on Billboard’s Top 200 albums chart this week.
Ayo Kimathi, a Department of Homeland Security employee was placed on PAID leave after being accused of running a website speaking out on black oppression. A government official has confirmed that Kimathi is behind the waronthehorizon.com page. The website warns of a war between the races. Under his pseudonym: Irritated Genie, Kimathi creates youtube videos discussing his opposition to hip hop/rap music brainwashing, homosexuality, the abuse of black women, black entrepreneurship and unity within the black community.
Checkout Irritated Genie videos after the jump. Read More
Beats by Dre founders Dr. Dre and Jimmy Iovine are joining forces with the University of Southern California, which was founded in 1880 – but they’re not doing it as some sort of history lesson. Rather, they’re banking on the future. The noted hip-hop figures are donating $70 million to create the Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Starting in the fall of 2014, Trojans will be able to enroll in the four-year program, which offers courses in technology, art, design and marketing.
2013 Super Bowl ad commercial spots are going for around $4 million for 30 second spots. Watch a few $4-$8 million Super Bowl Commercials after the jump. Read More