‘Scale‘ is increasingly being used as shorthand for ‘scale up’ (“to grow or expand in a proportional and usually profitable way”) and as a noun that means “proportional growth especially of production or profit” and/or “a large market position.”
Here are 5 steps to Scaling a business in 2018:
Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth
Find the Money. Invest. Scaling a business doesn’t come free
Jimmy Iovine and Dr. Dre may have built a $3.2 billion empire on a product that cost less than $20 bucks to create.
The New York Times reports that Dr. Dre’s Beats by Dre headphones are inexpensive to make, with headphone designers estimating “the cost of making a fancy headset is as low as $14.” A pair of Beats by Dre can cost upwards of $450.
While Beats by Dre may be made for cheap and have questionable sound quality, the brand is a marketing juggernaut. Beats by Dre owns an 27% of a headphone industry that reported $1.8 billion in sales last year.
Beyonce fifth album was released early Friday morning exclusively on iTunes. Apple said Monday that it sold 617,213 in its U.S. iTunes Store. It sold 828,773 internationally. No promotion. No Marketing
The album is being sold by iTunes exclusively for a week at $15.99. It will be sold in retailers and others websites this week.
“Beyonce” broke the first-week digital sales record for an album in the United States. It also marks the singer’s best first-week numbers.
The album will debut at No. 1 on Billboard’s Top 200 albums chart this week.
Ayo Kimathi, a Department of Homeland Security employee was placed on PAID leave after being accused of running a website speaking out on black oppression. A government official has confirmed that Kimathi is behind the waronthehorizon.com page. The website warns of a war between the races. Under his pseudonym: Irritated Genie, Kimathi creates youtube videos discussing his opposition to hip hop/rap music brainwashing, homosexuality, the abuse of black women, black entrepreneurship and unity within the black community.
Checkout Irritated Genie videos after the jump. Read More
Beats by Dre founders Dr. Dre and Jimmy Iovine are joining forces with the University of Southern California, which was founded in 1880 – but they’re not doing it as some sort of history lesson. Rather, they’re banking on the future. The noted hip-hop figures are donating $70 million to create the Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Starting in the fall of 2014, Trojans will be able to enroll in the four-year program, which offers courses in technology, art, design and marketing.