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Jay-Z and Will Smith are putting their money where your camera is — and are backing a new video-sharing application Viddy. Viddy is to video what Instagram is to photos and there are already 10 million registered users with 300,000 new members joining daily.
Brett O’Brian, the app’s founder, says Jay, Will, Shakira and Twitter founder Biz Stone have bought undisclosed shares in the company and will use their influence to expand its reach.

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Follow GWOP Mag founder on Viddy @BeezyTarantino

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Viddy, a fast-growing video-sharing application that is only second to Instagram in Apple’s App store, has just celebrated its first year anniversary with about 4.5 million users, including celebrities, including comedian Bill Cosby, Snoop Dogg and the band Linkin Park.

Not bad for a little start-up from Venice, California that began as an idea with Brett O’Brien, a 45 year old entrepreneur and former founder of Xdrive, an internet storage site.

O’Brien, one of the co-founders of Viddy, got the inspiration for the video sharing application when he started thinking about the several billion smart phones in the world – many of them with video cameras in them.

He thought what a great service it would be to consumers if he could come up with an application that would allow people to share videos complete with special effects and music from their phones.

Four months later Viddy was ready to be launched. On the first day of its launch — April 11, 2011— 4,000 people joined the service. A year later on its official anniversary, 300,000 people joined on that single day.
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