Both Coach K and super producer Zaytoven—who rose to prominence alongside Gucci Mane—explain the explosion of the genre and eventual beef between Young Jeezy and Gucci Mane. We quickly learn that Gucci Mane has not only become one of the most significant rappers in the Atlanta scene, but has so much leverage that his opinion can essentially decide the career trajectory of any new rapper trying to make it. What’s perhaps most impressive is that Gucci’s influence is still just as prominent as ever—even though he’s currently locked up until 2016.
“When a rapper’s rapping, you should be able to smell the dope cooking.”
In the first episode of our new 10-part series on Atlanta, host Thomas Morton meets longtime stick-up boy Curtis Snow (Snow On Da Bluff) while explaining what Atlanta means and why it’s become the center of drug trafficking and rap music. Later, we find ourselves in iconic Patchwerk Studios with Black Mafia Family’s Bleu Davinci. He explains the rise and fall of BMF, the city’s scene over the last decade, and what he thinks it takes to make it today. After a game of pool, we head to the strip club to meet Migos.
Noisey Atlanta is a 10-part series documenting unprecedented access into the city’s rap scene. Hosted by VICE / HBO / Noisey’s Thomas Morton and directed by Andy Capper
off Trap God mixtape
dir. by Gabriel Hart
directed by @phillyflyboy
directed by Cricket
directed by Gabriel Hart
produced by 24k
directed by Video Pro TV