Tag Archives: Nike

Dive in to discover the history of Jordan Brand’s Jumpman logo, from its early origins to Michael Jordan’s retirement in 2003 and beyond.


Colin Kaepernick has become the face of Nike’s “Just Do It” ad campaign as the company celebrates the 30th anniversary of the slogan, Kim Bell of GWOP Magazine reports.

Why it matters: Kaepernick is one of the most polarizing figures in sports. The former San Francisco 49ers quarterback has not played in the NFL since 2016, and is currently suing league owners for blackballing him because of his protests against racial inequality in the United States.

Nike has plans to raise the price of their shoe and clothing prices by 5 to 10 percent due to cost of labor and cotton going up.

The release of LeBron’s latest shoe is going to test Nike’s new theory this fall, when they debut their priciest sneaker to date: the $315 LeBron James basketball shoe that includes its own electronics.

The coming $315 LeBron X Nike Plus is expected to come embedded with motion sensors that can measure how high players jump.

The Greatest Basketball Player of All Time turns 49 Today! Happy Born Day MJ!  [more pics and video after the jump]

“i can accept failure… but I can’t accept not trying” -Mike J  #Jordan #rules

Jordan is an active entrepreneur and his Jordan brand generates up to $1 Billion annually for Nike.

NBA website states, “By acclamation, Michael Jordan is the greatest basketball player of all time.” Jordan was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world in the 1980s and 1990s. Read More

“The Ones,” an original web series presented by Nike Air Force One, profiles creative individuals who are revolutionizing their respective fields and explores what makes them special. The latest video focuses on Sugar Tongue Slim, a poet and rapper from Atlanta who has become part of Philadelphia’s gritty Hip-Hop scene. Equip with slick, multisyllabic rhymes and a unique drawl, STS is also part of the Money Making Jam Boys, a collective that released a critically-lauded mixtape last February. Check out this rising talent as he hits the streets of Philadelphia and recounts his rare moments of glory on the football field.


Basketball shoe marketers such as Adidas, Nike, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.
About 33% of all basketball shoes are purchased to play basketball, Cohen said. That leaves 67% of the sales from consumers going for the association with an endorser such as Nike’s LeBron James— or with the NBA itself, Cohen said.
“The impact would be huge,” he said. ” Out of sight, out of mind. If the players are not on the court, and the kids aren’t thinking about them, they’re not going out and getting their shoes.”
Nike is thinking along the same lines. One of their TV spots, which aired before halftime of Sunday night’s NFL game, is under the slogan “Basketballneverstops.” James andDallas Mavericks star forward Dirk Nowitzki are among the featured NBA players in action.
“Like all basketball fans, we look forward to the lockout being resolved,” Nike spokesman Brian Strong said. “But in the interim, we also know that basketball never stops. Through our campaign, we are celebrating the never-ending spirit of the game and the players who love it.”

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