shot by Jerry Productions
In this full-length documentary by award winner Lauren Greenfield, we get to know the strippers, rappers, hustlers, and dreamers that make up the legendary Magic City. More than just a strip club, the ATL hot spot is where aspiring rappers use the club’s influence in the hip hop industry to try and make it big, and where dancers and DJs call the shots as they seek out their own fame and fortune
dir. by Joseph McFashion
How does a song become popular? In episode nine of Noisey Atlanta, we look at the backbone of the trap scene: the producers. We sit down with an elite squad of the most significant names in the scene now—Zaytoven, Mike Will Made It, Sonny Digital, Metro Boomin’, Southside, TM88, and Houston’s Travi$ Scott —as they explain the process of how a track moves from being created in the studio to becoming a hit. No A&Rs are needed. No major labels are needed. The city breaks the mold. What’s the main reason? The key to success in Atlanta is simple: the nightlife.
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Both Coach K and super producer Zaytoven—who rose to prominence alongside Gucci Mane—explain the explosion of the genre and eventual beef between Young Jeezy and Gucci Mane. We quickly learn that Gucci Mane has not only become one of the most significant rappers in the Atlanta scene, but has so much leverage that his opinion can essentially decide the career trajectory of any new rapper trying to make it. What’s perhaps most impressive is that Gucci’s influence is still just as prominent as ever—even though he’s currently locked up until 2016.
“When a rapper’s rapping, you should be able to smell the dope cooking.”
In the first episode of our new 10-part series on Atlanta, host Thomas Morton meets longtime stick-up boy Curtis Snow (Snow On Da Bluff) while explaining what Atlanta means and why it’s become the center of drug trafficking and rap music. Later, we find ourselves in iconic Patchwerk Studios with Black Mafia Family’s Bleu Davinci. He explains the rise and fall of BMF, the city’s scene over the last decade, and what he thinks it takes to make it today. After a game of pool, we head to the strip club to meet Migos.
Noisey Atlanta is a 10-part series documenting unprecedented access into the city’s rap scene. Hosted by VICE / HBO / Noisey’s Thomas Morton and directed by Andy Capper