Amazon Enters Online Art Market

Artwork by Kati Elm

On Tuesday, the online retailer announced the start of Amazon Art, where customers can buy original and limited-edition art from more than 150 dealers and 4,500 artists, ranging in price from a $10 screen print by the up-and-comer Ryan Humphrey to a $4.85 million painting by Norman Rockwell.

Amazon, which worked with Sotheby’s for a short-lived experiment selling art on the Web in 1999, will now vie with other, more established competitors in the online marketplace, including Artsy and Artnet.

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