Advertisements

Dwayne Wade Leaves Jordan Brand for Chinese Shoe Company

Dwyane Wade, left, and Li Ning at a press conference in Beijing on Wednesday.

PRNewswire — China’s leading sportswear company, LI-NING Company, and NBA All-Star Dwyane Wade, announced the creation of a new athletic footwear and apparel brand called WADE, which will serve as the centerpiece of the corporation’s growing international basketball strategy, and be shaped by an unprecedented level of creative and strategic direction from the two-time NBA Champion.

Mr. Li Ning and Wade announced the multi-year partnership at a press conference earlier today in Beijing. Elements will include a signature line of adult apparel and footwear, available soon at LI-NING retail stores and online throughout China, and set to debut in the United States in 2013. Financial terms of the deal were not disclosed. Checkout  the kicks after the jump.

SOURCE LI-NING

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: