Patrick Ewing Relaunching Shoe Brand that Once Had $100 million in Revenue
The shoes will retail for $100.
The brand will hit retail stores in New York on Friday and subsequently roll out in 33 stores nationwide before hitting Europe for the holiday season.
In 1989, as the shoe business heated up thanks mostly due to Air Jordans, Ewing, who was getting paid nearly $1 million a year by adidas, left the brand. For most of the 1988-89 season, at the advice of David Falk (friend & agent), he wore an unbranded white shoe to keep people guessing what was next. Toward the end of the season, Ewing, in partnership with Pony founder Roberto Mueller, unveiled the Ewing Athletics brand. By 1990, the company was doing remarkable business, grossing approximately $100 million that year.
The company released more than 20 different shoe models until 1996, when challenges, including the overall sneaker market itself, forced Ewing and his partners to shut down the business.