NEW YORK, Feb. 21, 2012 – Sean “Diddy” Combs, founder and CEO of Bad Boy Worldwide Entertainment Group (BBWEG), a Grammy Award winning producer, hip-hop artist, and global business owner, declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN, today announced REVOLT, a new venture to create a real-time, socially connected music television network.
REVOLT was selected as one of four new minority-owned independent networks to be broadly distributed on Comcast Cable systems between July 2012 and January 2014. After a thorough evaluation of more than 100 proposals, Comcast selected Combs’ proposal. Comcast will be the first cable operator to broadly carry REVOLT at the time of launch.
“I’m honored by the opportunity to be part of this effort to bring diverse programming to the masses,” commented Sean “Diddy” Combs, Chairman of Bad Boy Worldwide Entertainment Group. “Marked by this partnership with Comcast, my hope is that this new network will spark a revolution in entertainment and encourage other media and communications companies to bring REVOLT to their audiences.”
“We are excited to launch this new music culture network, which takes this genre to a new level as music artists and viewers will be able to directly engage with the network through social media outlets,” said David Jensen, Vice President of Content Acquisition for Comcast. “Sean has a strong vision for REVOLT with long-term goals that support his mission to become the most trusted name in music.”
The REVOLT platform will exist as an authority in dynamic music content and a destination for conversations around music, artists, and their creations backed by the innovative leadership of Combs. It will be the first music network to truly leverage the power of social media communication tools to fuel the live music dialog and influence music culture and content in real time for the video-centric generation.
“I’m thrilled to be at the helm to usher in a completely new model of television that brings together the artist community, social media, and cutting edge technology,” said Sean “Diddy” Combs, Chairman of Bad Boy Worldwide Entertainment Group. “The opportunity to create a home for music, artists, and fans to communicate in an authentic way is truly unique. REVOLT will celebrate and recreate the platform that helped launch my career, and give the world a new way to experience music on television.”
Comcast and Bad Boy Worldwide Entertainment Group have entered into an agreement to launch in 2013. For the latest information about REVOLT, please follow Sean “Diddy” Combs at www.twitter.com/iamdiddy or www.facebook.com/diddy.
ABOUT SEAN COMBS
SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean “Diddy” Combs was declared “One of the Most Influential Businessmen in the World” by Time Magazine and CNN. Combs, 42, oversees one of the world’s preeminent urban entertainment companies, encompassing a broad range of international businesses including recording, music publishing, artist management, television and film production, recording facilities, apparel, fragrance, and restaurants. He is a recognized producer, solo artist and performer, who has produced chart-topping hit songs for music superstars including Aretha Franklin, Sting, Jennifer Lopez, Mary J. Blige, Janet Jackson and the Notorious B.I.G. Combs’ success in music has translated into a collection of businesses including the screen. Bad Boy Records has sold 500 million units worldwide to date. As one of the most prolific television producers for the 18 – 34 year-old demographic, Combs has always had a special relationship with MTV ranging from his famous videos and performances to producing shows including “Making the Band,” “Diddy’s Starmaker,” and “Run’s House.” Combs’ television ventures also include the series “P. Diddy Presents the Bad Boys of Comedy” with HBO. Other projects include “I Want to Work for Diddy” on VH1 and “Raisin in the Sun” on ABC.