Swizz Beatz Unveils Lotus He Designed

On Wednesday (November 30) Swizz unveiled his first design for Lotus, a red chrome Limited Edition Evora GTE Road Car.

“This is a ground-breaking, amazing moment,” Swizz said. “I tell everyone, sky’s not the limit, it’s just a view. This is just the beginning of things going to the next level. My father is here, my beautiful wife is here. This is a blessing.”

Lotus Cars CEO Dany Bahar told Billboard.biz that the company is hoping to grab younger consumer’s attention through it’s partnership with Swizz.