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What does it mean to scale a business?

‘Scale‘ is increasingly being used as shorthand for ‘scale up’ (“to grow or expand in a proportional and usually profitable way”) and as a noun that means “proportional growth especially of production or profit” and/or “a large market position.”

Here are 5 steps to Scaling a business in 2018:

Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth
Find the Money. Invest. Scaling a business doesn’t come free
Secure the Sales.
Invest in Technology.
Find Staff or Strategically Outsource.

“The future of CNN is as much about digital as about television, if not more.”

With those words, CNN President Jeff Zucker kicked off a press event in Manhattan on Wednesday, where the network unveiled its impending digital makeover. It’s a multi-platform effort CNN is planning to spend $15 million on this year.

On the consumer-facing side, CNN will get a new website — a darker, more streamlined version of its current site, which was released in 2009. Gone is the long left-hand column with dozens of linked headlines; the site gives play to a single big story above the fold, both on the homepage and on its section pages, like The Huffington Post‘s front page.

source: Mashable