‘Scale‘ is increasingly being used as shorthand for ‘scale up’ (“to grow or expand in a proportional and usually profitable way”) and as a noun that means “proportional growth especially of production or profit” and/or “a large market position.”
Here are 5 steps to Scaling a business in 2018:
Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth
Find the Money. Invest. Scaling a business doesn’t come free
“The future of CNN is as much about digital as about television, if not more.”
With those words, CNN President Jeff Zucker kicked off a press event in Manhattan on Wednesday, where the network unveiled its impending digital makeover. It’s a multi-platform effort CNN is planning to spend $15 million on this year.
On the consumer-facing side, CNN will get a new website — a darker, more streamlined version of its current site, which was released in 2009. Gone is the long left-hand column with dozens of linked headlines; the site gives play to a single big story above the fold, both on the homepage and on its section pages, like The Huffington Post‘s front page.