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What does it mean to scale a business?

Scale‘ is increasingly being used as shorthand for ‘scale up’ (“to grow or expand in a proportional and usually profitable way”) and as a noun that means “proportional growth especially of production or profit” and/or “a large market position.”

Here are 5 steps to Scaling a business in 2018: 

  1. Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth
  2. Find the Money. Invest.  Scaling a business doesn’t come free
  3. Secure the Sales. 
  4. Invest in Technology.  
  5. Find Staff or Strategically Outsource.
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“The future of CNN is as much about digital as about television, if not more.”

With those words, CNN President Jeff Zucker kicked off a press event in Manhattan on Wednesday, where the network unveiled its impending digital makeover. It’s a multi-platform effort CNN is planning to spend $15 million on this year.

On the consumer-facing side, CNN will get a new website — a darker, more streamlined version of its current site, which was released in 2009. Gone is the long left-hand column with dozens of linked headlines; the site gives play to a single big story above the fold, both on the homepage and on its section pages, like The Huffington Post‘s front page.

source: Mashable

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