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Over the past two years, as technology companies continued to struggle with diversifying their work forces, Los Angeles-based venture capitalist Kobie Fuller wrestled with how to solve the problem.

As a black professional himself, Fuller had experienced the frustrations and isolation that can sometimes come with being the only person in the room who looked the way he did. He also dealt with being the go-to person for any startup company looking to hire from a diverse pool of candidates.

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Facebook Pitch Deck fun fact: Peter Thiel, the billionaire venture capitalist and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

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What does it mean to scale a business?

Scale‘ is increasingly being used as shorthand for ‘scale up’ (“to grow or expand in a proportional and usually profitable way”) and as a noun that means “proportional growth especially of production or profit” and/or “a large market position.”

Here are 5 steps to Scaling a business in 2018: 

  1. Evaluate and Plan. Take a hard look inside your business to see if you are ready for growth
  2. Find the Money. Invest.  Scaling a business doesn’t come free
  3. Secure the Sales. 
  4. Invest in Technology.  
  5. Find Staff or Strategically Outsource.

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A new study released Wednesday by Domo and CEO.com found that nearly 70% of Fortune 500 CEOs have no presence whatsoever on any major social media channels, including Facebook, Twitter, LinkedIn or Google+. Of the 30% that choose to engage in social media, nearly all of them (28%) do so through LinkedIn. And while the number of CEOs utilizing the other three networks is small, it appears that Twitter is the only other social channel Fortune 500 CEOs are moving toward (albeit, slowly).
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