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You might not know who Arjan Roskam is, but you’ve probably smoked his weed. Arjan’s been breeding some of the most famous marijuana strains in the world—like White Widow, Super Silver Haze, and many others—for over 20 years.

In 1992 he opened his first coffee shop in Amsterdam and has since crafted his marijuana-breeding skills into a market-savvy empire known as Green House Seed Company, which rakes in millions of dollars a year.

For the first time on television, a weekly series takes an up close and personal look at the controversial business of medicinal cannabis as WEED WARS premieres in a simulcast on Thursday, December 1 at 10PM E/P on Discovery Channel and Discovery Fit & Health .

WEED WARS follows Oakland’s Harborside Health Center, the nation’s largest medicinal cannabis dispensary serving over 94,000 patients. The man behind Harborside is founder and executive director Steve DeAngelo whose mission is to provide the best possible product to his diverse client base of patients while using his business to educate the rest of the country about the full regulation and taxation of medicinal cannabis.