Bentley‘s upcoming SUV will look nothing like the XP 9F concept it unveiled at last year’s Geneva Motorshow, according to the luxury car company’s director of sales.

Kevin Rose, Bentley’s director of sales and marketing, promised the brand’s clients that the SUV would look nothing like its current SUV concept vehicle, and in response to claims that the proposed car is to be called The Falcon replied that if he has “anything to do with it won’t be called the Falcon.”

The car, expected to go into production – possibly in Eastern Europe – in 2015-2016 will be priced to compete with the recently launched Range Rover.

A top-of-the-range Range Rover, with all available optional extras can cost up to £125,000, (about US$189,000) and the Bentley is expected to represent the same value but with more exclusivity.