For Autumn/Winter 2015, Kanye West and adidas Originals will unveil a bold new proposition: YEEZY SEASON 1, a collection of apparel and footwear that cherishes universality and timelessness. Described by West as the world’s first “solutions-based” clothing line, the individual pieces define a style that matches the relentless pace of contemporary lives.
ORLANDO, Fla. — Chicago Bulls point guard Derrick Rose signed a new deal with adidas Friday that should keep him in the company’s brand for the rest of his career.
“It’s a blessing, man,” Rose said before Saturday morning’s All-Star practice. “Definitely a blessing. They’ve been with me, they stuck with me from the beginning and I’m happy that I’m a part of them for the rest of my life.”
Comcast Sportsnet initially reported the story early Saturday morning, saying that according to a source, Rose’s new deal was for 14 years and $250 million. Rose has been with adidas since he entered the league and has become a major face of the company.
“It’s great, man,” Rose said. “We’ve been trying to get it out of the way for a long time. I just remember them bringing it up to me and I couldn’t really think about the amount. I’m just blessed and feel grateful right now.”
Rose has remained loyal to the company and he clearly appreciates the fact that adidas has been loyal to him.
Derrick Rose is at the top of his game. The reigning MVP, and arguably one of the best players in the league, is set to sign a $250 million contract with adidas this year. The “lifetime” deal would keep him in adidas attire for the next 10 years. If the deal goes through, this would make the Chicago Bulls player the highest-paid shoe endorser in the NBA.
Nice! 3 Stripes 4 Life!
Basketball shoe marketers such as Adidas, Nike, and national retailers such as Foot Locker, could lose up to $500 million in sales if the 2011-12 NBA season is wiped out, says Marshal Cohen, chief industry analyst at the worldwide market research company NPD Group. That’s roughly 25% of the $2 billion basketball sneaker market, Cohen said.
About 33% of all basketball shoes are purchased to play basketball, Cohen said. That leaves 67% of the sales from consumers going for the association with an endorser such as Nike’s LeBron James— or with the NBA itself, Cohen said.
“The impact would be huge,” he said. ” Out of sight, out of mind. If the players are not on the court, and the kids aren’t thinking about them, they’re not going out and getting their shoes.”
Nike is thinking along the same lines. One of their TV spots, which aired before halftime of Sunday night’s NFL game, is under the slogan “Basketballneverstops.” James andDallas Mavericks star forward Dirk Nowitzki are among the featured NBA players in action.
“Like all basketball fans, we look forward to the lockout being resolved,” Nike spokesman Brian Strong said. “But in the interim, we also know that basketball never stops. Through our campaign, we are celebrating the never-ending spirit of the game and the players who love it.”