Swizz Beats – who most recently appears on Jay-Z & Kanye West’s Watch The Throne– has been named Vice President of Creative Design and Global Marketing for British Car Company Lotus.

“The key is to infiltrate the market in a cool way,” said Swizzy in a clip of his first day on the job. His business philosophy centers on the idea that the key to success is for “things to happen organically.”

Which isn’t to say that Lotus is about to go into the woods and find their zen spirit animal. “They want flash,” Beatz continued – and flash is something this track slinger is definitely familiar with.

“Like Group Lotus, he means business: He’s a risk taker with considerable credentials, including music producer, rapper, designer and painter,” a Lotus rep said in a statement. “(He’s) the perfect man to add to the Lotus lineup.”

Google just announced that it is acquiring Motorola Mobility. The search and online advertising company is buying the company for approximately $12.5 billion (or $40 per share), in cash. The price represents a premium of 63 percent to the closing price of Motorola Mobility shares last Friday. Google had about $39 billion in cash at last count.

In a blog post, Google co-founder and CEO Larry Page writes that Google has acquired Motorola not only because of its strength in Android smartphones and devices, but also for being a “market leader in the home devices and video solutions business.”

It’s also a move to build up the company’s patent portfolio, he adds, as it will “enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies”.

According to Motorola Mobility’s website, the company holds approximately 14,600 granted patents and 6,700 pending patent applications, worldwide, as of January 2011.

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