(Bloomberg) — Apple Inc. sold more than 4 million iPhone 4S devices in the first three days after it was introduced, setting a record as customers lined up at stores from Sydney to Las Vegas to be first with the new touch- screen handset.

That’s more than double the 1.7 million iPhones sold by Cupertino, California-based Apple last year, during the introduction of the previous model.

Demand for the new device extends Apple’s lead as the top maker of smartphones as it fends off rivals including Samsung Electronics Co. and HTC Corp. that rely on Google Inc.’s Android software. U.S. wireless partners Verizon Wireless, AT&T Inc. and Sprint Nextel Corp. reported high activation rates for the new iPhone, which has new voice-recognition software, a speedier processor and higher-quality camera.

“Higher-than-expected sales may have been the result of availability at Verizon and Sprint in addition to AT&T, broader international distribution, positive reviews, timing of the iPhone 3GS hardware upgrade availability and possible Steve Jobs tribute-related demand,” said Mike Abramsky, an analyst at RBC Capital Markets, in a research note today. He had projected sales of about 3 million units for the debut weekend.

The iPhone 4S went on sale Oct. 14 in the U.S., Australia, Canada, France, Germany, Japan and the U.K., in Apple’s first hardware release since the Oct. 5 death of former Chief Executive Officer Steve Jobs. The company also has debuted iCloud, for wirelessly synchronizing music, pictures and documents across Apple devices, and iOS 5 mobile software.

line outside Forum Shops @CaesarsPalace Apple Store in Las Vegas, NV

Customers lined up outside stores in cities including Frankfurt, Tokyo, Las Vegas and New York. Apple co-founder Steve Wozniak was among the first to get a handset at the store in Los Gatos, California. With a two-year contract, the iPhone 4S costs $199, $299 or $399, depending on amount of memory.

The stock rose less than a percent to $425.32 at 10:44 a.m. New York time. Expectations for high sales helped push Apple’s shares up 3.3 percent to $422 in U.S. trading on Oct. 14. The shares have risen 31 percent this year before today.

Sales from this weekend won’t be included in Apple’s fourth-quarter results, due to be reported Oct. 18. In the period, profit jumped 62 percent to $6.98 billion on sales of $29.6 billion, according to the average estimate of analysts surveyed by Bloomberg.