Jay-Z Launches D’usse Cognac In New York

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Hip Hop entrepreneur Shawn “Jay-Z” Carter is expanding his branding power into the cognac industry.  Last night in New York at an ultra private event he helped introduce D’usse (pronounced “dew-say”) a cognac being produced by Bacardi that is expected to compete with Hennessy.  Don’t worry, you won’t have to break the bank to drink this stuff it will go for $44.99 for a 750-ml bottle – but don’t be surprised if there is a super expensive version.