To coincide with the release of his first book, “The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy,” Steve Stoute partnered with AOL HuffPost Media Group to develop a web series titled “The Tanning Effect.”

In “The Tanning Effect” the music mogul, founder of Translation Consultation & Brand Imaging, talks to artists Jay-Z, Pharrell Williams, Lady Gaga and Interscope Chairman Jimmy Iovine on hip-hop, culture and influence. Steve Stoute has had a hand in Jay-Z’s exclusive line with Reebok, Lady gaga’s deal with MAC Cosmetics and more.