Multimedia mogul, Oprah Winfrey is getting things over at her new OWN cable network off to a good start. The media queen revealed her new colorful brand logo for the Oprah Winfrey Network. It’s a bright palate serving up O power in big bold letters. But her electric logo isn’t the only thing popping; Oprah told insiders at an exclusive conference that there will be no “bitch” word at her network.

The OWN network is scheduled to launch on January 1.